Socialbakers：2021社交媒体营销现状：Instagram与Facebook的竞争（英文版）

The State of Social Media Marketing: Facebook vs. Instagram in 2021Socialbakers ReportFacebook vs. Instagram in 20211Key Point:Facebook and Instagram serve as the de-facto leaders in social media advertising when it comes to usage and volume - more than 6 million marketers leverage Facebook and Instagram in their marketing campaigns and no other social network comes remotely close to matching the paid spend on these two platforms. When it comes to organic content and the volume/reach of non-promoted posts, the story doesn’t change much - Facebook and Instagram still reign supreme and have yet to be seriously challenged by another platform. The sheer dominance of Facebook and Instagram when it comes to both paid and organic social means that it is crucial for successful marketers to have a comprehensive and current understanding of both platforms and how they differ.About the ReportEffectively allocate paid advertising budgets between the two platforms Create content strategies tha