GWI：2022年社交媒体趋势报告（英文版）

GWI’s flagship report on the latest trends in social mediaSocialDiscover our dataKey insightsTime spent on social media How has it changed over the course of the pandemic? Did lockdowns create lasting habits? Which communication styles can help brands keep consumers engaged?The top performing platformsWhich apps are becoming more popular? What keeps their users coming back?The main differences between marketsWhat trends are taking hold in China, and will they move West? What can other markets teach us about the future of social media?Keeping tabs on behavioral trendsWhich audiences prefer short-form content over longer videos? How are Stories and AR tools evolving?Speaking of social commerceAre influencers going out of fashion? Is social commerce taking off?More from GWIAppendixNotes on methodology05 070921293753656769In this reportGWI’s Social flagship provides the most important insights on the world of social media, from keynotes on how attitudes are changing, to the very latest fi