Hootsuite：2021年全球社交媒体趋势报告（英文版）

Hootsuite’s fifth annual report on the latest global trends in social mediaSOCIAL TRENDSTo say any of us saw 2020 coming would be a lie. A global pandemic, economic collapse, unignorable calls for racial equality, and an ongoing climate crisis all made for a tough, dark year.But when there is darkness, there is light. There is resiliency, innovation, and creativity—and there’s always a path back to growth. In this year’s report, you’ll find big ideas and quick wins. New solutions to old problems. And real stories from leading brands around the world. All backed by insights from the brightest minds in marketing and data from our biggest survey yet. I hope it helps you find your way forward.Tom KeiserCEO, Hootsuitecontents 4 Executive summary 6 Methodology7 The most effective social platforms for 2021 10 TREND 1 The race to ROI Social bridges the gap to a new customer experience 18 TREND 2 Silence is golden Brands find their place in the conversation 26 TREND 3 Way more