科握（KAWO）：2022年中国社交媒体营销终极指南（英文版）

Ultimate Guide to China Social Media Marketing in 20221 A year of incredible change...In May, as we began writing this guide, we had no idea what was to come — in the past 12 months China's digital landscape has seen unprecedented change...New regulations, multiple crackdowns and the seemingly unstoppable rise of Douyin. We almost tore our hair out as page after page had to be rewritten or discarded.  We set out to tell you what you need to know in 2022, but we're not in the fortune telling business, so in the end we tried to give you the best picture we could of where the ecosystem in China is at right now. In these uncertain times, one thing we can reassure you is — marketing hasn'tfundamentally changed. Speaking to our expert contributors, the same theme came up time and again: success ultimately depends on great content. We hope you enjoy reading the guide as much as we enjoyed writing it! KrisKAWO Marketing Director Linkedin.com/in/knutkristina kris@kawo.comAt KAWO, trust is re