HubSpot：2022年社交媒体趋势报告（英文版）

Social Media Trends2022How to drive success in the accelerated age of the ‘now’ consumer2022 Social Media Trends ReportContent2022 Trends - Powered by consumersIntro - Harder, Better, Faster, Stronger: Consumers continue to rule1. TikTok will take over social media, leaving other platforms to adapt2. Social ads will develop, as cookies get crunched3. Social selling will simplify the customer journey4. Post-pandemic content will shape up to consumer needs5. Omnichannel engagement will change the way consumers engage with social media6. Maturing influencer marketing will finally come of age7. Brands will lead in social media decentralization8. Metaverses will be the next consumer connection9. Brand inclusivity will be brand critical10. Communities will develop, and take controlConclusion Methodology56121722293440455258676732022 Social Media Trends Report1. TikTok will take over social media, leaving other platforms to adaptA look at the rise of TikTok, and its growing dominance in