GlobalWebIndex：2020年 Z世代媒体趋势研究（英文版）

AUDIENCE REPORT 2020Gen ZObserving the latest trends on Gen ZsEach chart from our ongoing global research in this report contains a hyperlink that will bring you straight to the relevant question on our Platform, where you can investigate all data by demographics, over time and among custom audiences. You can find the corresponding question to each chart in the right hand column, starting from left to right. Any charts which do not contain a hyperlink are from a GWI custom study. Custom study data is not available to explore on our Platform.RECREATE CHARTSFOR YOURSELFWhat's inside?03 Introduction04 Key insights05 Gen Z overview10 Tech, device & entertainment17 Social media22 Brand interactions25 Key implications27 Notes on methodology29 More from GlobalWebIndex02Gen ZIntroductionMethodologyThis report focuses on:Profiling Gen Z – from their attitudes and outlooks on the world to their interests, what are the defining characteristics of this group, and how do they feel about th