KAWO：2022年中国社交媒体终极指南（英文版）

The Ultimate Introduction to Social Media in ChinaBROUGHT TO YOU BYULTIMATE INTRO TO CHINA SOCIAL MEDIA • JUNE 2020THE ULTIMATE INTRODUCTION TO SOCIAL MEDIA IN CHINA2TAKEAWAYS Understand the rich & diverse social media landscape in China & the opportunities for your company to reach its target audience.? Introduction 3 ..............................................................⏱ Quick History of The Internet in China 4 ..................?? Diversity of China 12 ...................................................? Tech Rivalries in China 21 ...........................................? The Top Three Social Apps 30 .................................... 1) WeChat 35 ....................................................................... 1) Official Accounts 49 ..................................................... 2) Mini Programs 59 ........................................................ 3) WeChat Pay 68 ............................................................. 4) Advertisi