GWI：2022年美国社交媒体趋势报告（英文版））21页）

GWI’s report on the latest social media trends in the USSocial media in the USDiscover our dataKey insightsSocial media in the US What makes the US unique in the world of social? And what does it look like for consumers in different age groups?The top performing platformsWhat are the most-used apps? How popular is TikTok?Short-form vs. long-form contentWho prefers short videos to long ones? How are Stories evolving?The state of social commerceIs shopping on social media taking off? What are the prospects for the metaverse?More from GWIAppendixNotes on methodology05 0709152127333536In this reportThis Social report provides the most important insights on the world of social media in the US, from keynotes on how attitudes are changing, to the very latest figures for platform engagement. Methodology & definitions When reading this report, please note that we focus on GWI USA, which surveys over 20,000 internet users in the US aged 16+ each quarter, in addition to supplementary data f