Hootsuite：2023年社交媒体趋势报告（英文版）

Your guide to the future of social marketing, commerce, and customer service Toward the end of last year, pandemic restrictions finally started easing up and markets were booming. As we lurch into 2023, things look much more delicate. A looming recession, mounting inflation, declining consumer spending, and workforce reductions across major business sectors have made things precarious for businesses of all sizes. Despite this uncertainty, many social media marketers find themselves in a position of relative security—they’re getting larger slices of the over-all marketing budget and more agency over their work. After more than a decade of growing pains, social media marketing has finally matured as a profession. In 2023, successful social marketers will take the time and effort to care-fully assess their opportunities, use a scalpel rather than a cleaver, and think about the long-term impact of their short-term actions. Those who do will cement their worth once and for all. We hope our