31Ten：保持社交性-在中国实施微信社交型CRM战略(SCRM)需要考虑的问题（英文版）

Keeping it Social - What to Consider When Implementing a WeChat Social CRM Strategy in China(sCRM) MAY 2019Executive SummaryThe maturity of sCRM platforms is unique to China●In the West, social CRM solutions are merely connectors allowing CRM / marketing automation platforms to leverage social data and engage social media contacts●With the near absence of emails and SMS in China as marketing channels, many brands started their CRM strategy with WeChat as the main hub●sCRMs developed into sophisticated customer data and marketing automation platforms as a consequenceThe frontier between sCRM and CRM is increasingly blurring, and their convergence is ineluctable●Most Brands have hit the limits of WeChat for customer acquisition, and need a unified picture of their customers across all their channels●Most mature sCRM platforms are gradually turning into omni channel first party data platforms including transactional dataStandalone sCRM, or CRM + sCRM?●If most of your Chinese customers are a