尼尔森：2023年游戏状况报告-数据驱动的个性化：流媒体内容发现的未来（英文版）

1 Copyright © 2023 The Nielsen Company (US), LLC.State ofData-driven personalization: The future of streaming content discoveryData-driven personalization: The future of streaming content discovery2 Copyright © 2023 The Nielsen Company (US), LLC.In just three short years, the amount of content available to TV viewers has grown by more than 1.1 million individual programs1. Combined with an explosion of streaming services, the video landscape has become vast in a very short amount of time.Source: Nielsen Streaming Content Consumer Survey, June 202320% say they don’t know what to watch beforehand and couldn’t find something to watch—so they did something else insteadOverwhelmed by choice: 1 Gracenote Global Video Data; 1.6 million unique titles available February 2020; 2.7 million available in June 2023.The abundance of choice has put the audience in control like never before. But the expanding streaming landscape has become overwhelming for viewers. It’s taking longer for viewers to