斯坦福大学商学院：2023跨境电商物流策略白皮书（英文版）

EXPLORING THE RIGHT LOGISTICS STRATEGY FOR CHINA-U.S. B2C CROSS-BORDER E-COMMERCEwhite paper | march 20232 STANFORD GRADUATE SCHOOL OF BUSINESS | EXPLORING THE RIGHT LOGISTICS STRATEGY FOR CHINA-U.S. B2C CROSS-BORDER E-COMMERCETABLE OF CONTENTSExecutive Summary 4Introduction 5Cross-Border E-commerce in China 6Market Overview 6Key Sales Channels 7Cross-Border E-commerce in the U.S. 9Market Overview 9Key Sales Channels 10Logistics Models 12Business-to-Consumer / Direct Shipping 12Business-to-Business-to-Consumer 13Comparison of Logistics Models 14Cross-Border Shipping Alternatives 16Postal Service Providers 16Express Logistics Providers 17Freight Forwarders and Consolidators 17Logistics Arms of E-commerce Platforms 18Logistics Flows 20Postal Service Providers 20Express Logistics Providers 21Freight Forwarders and Consolidators 22E-commerce Platforms: Amazon (China-to-U.S.) 24E-commerce Platforms: Alibaba/Cainiao (U.S.-to-China) 26Trends in CBEC Logistics 29Expansion of Service Offering