香港旅游发展局：2021-2022年香港旅游年度报告（英文版）

Chairman’s Message & ED’s Statement4Chairman’s MessageExecutive Director’s Statement 4 6Board Members8Our Support To Economy10Our Initiatives14Holiday at HomeHong Kong Neighbourhood – West KowloonMega EventsGlobal VisibilityTrade PartnershipSustainable Tourism Development 18 23 36 60 76 82About Us88Awards & AchievementsWorldwide Offi ces & RepresentativesCorporate InformationIndependent Auditor’s Report 90 94 96 102CONTENTSThe persistent COVID-19 pandemic has brought immense challenges to the tourism industry. Throughout these difficult times, the Hong Kong Tourism Board (HKTB), as a tourism promotion organisation, has adjusted its strategy and programme with flexibility and agility. Now, as global tourism gradually recovers, Hong Kong is preparing to reopen its doors to the world. The biggest challenge to the industry is to respond to a changed global tourism landscape, and the need to stand out from regional competitors. I strongly believe that Hong Kong will continue to compete fav