Nativex：2022年中国旅游营销报告-海外旅游广告商如何吸引中国游客（英文版）

1Travel Marketing A NEW JOURNEY BEGINSin China 2022www.nativex.com1UPDATES TOCHINA’S TOURISM MARKETNew EcologyNew DemandNew Solutions2TOURISM RECOVERYYoY Increase in Global Challenges &OpportunitiesAlthough the pandemic heavily impacted the tourism industry, its recovery is gaining momentum due to easing policies, upgraded medical technologies, and increasing consumer demand. Tourists in 2021Numbr of Chinese Tourists in 2021YoY Increase in Chinese Tourists in 2021China’s Domestic Tourism Revenue in 2021+56.3%3.25B+12.7%¥2.92T3New Ecology4H2 2021TouristAmountPer CapitaConsumptionTotalRevenue0-10-20-30-40H2 2022■■■New Ecology Post-Covid:Regained Confidence Boosts Resurgence of TourismChina’s tourism sector is witnessing a healthy recovery. Since high-income groups were less affected by the pandemic, their per capita spending power grew, thus contributing to the recovery of travel and tourism. Resumption of consumer confidence in travel 5New Ecology South-North Disparity Remai