麦肯锡（McKinsey）：2021年珠宝与手表时尚状况报告（英文版）

Watches & JewelleryThe State of FashionJune 2021This publication is the first in a series of special edition reports that The Business of Fashion and McKinsey & Company will release complementing the annual State of Fashion reports. This first edition analyses the fine jewellery and watch industries over a future time horizon of 2021 to 2025.5CONTENTSINTRODUCTION 8—17Executive Summary 8—11 Industry Outlook 12—17 WATCHES 18—51Audemars Piguet: Preserving Scarcity at Any Cost 20—2301: DTC Shakeup 24Breitling: Finding the Optimal Sales Channel Mix 3002: Mid-Market Squeeze 32Seiko: Offering an Emotional Point of Difference 3803: Pre-Owned Profits 40Watchfinder: Building Trust to Formalise an Industry 45Unfolding Industry Shifts 47Christopher Ward: Probing Data to Remain Distinctive 48Hodinkee: Cultivating the Next Generation of Watch Fans 50 JEWELLERY 52—87Cartier: Selling Timelessness in a Fickle World 54—5701: Buying Into Brands 58Chow Tai Fook: Persuading Clients to Pay a Pre