尼尔森：2021年体育营销市场趋势报告（英文版）

Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.Copyright © 2021 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.Copyright © 2021 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.2Copyright © 2021 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.A disrupted world is changing the value of sponsorship. The uncertainty of the COVID-19 pandemic has accelerated shifts in the way rights holders sell sponsorship, brands make sponsorship investments and how commercial partnerships are activated. Evolutions in the way fans work, travel, communicate, spend and socialize, fueled by advancing technology and connectivity, are informing and shaping the sports sponsorship market in 2021 and beyond. New sponsorship entrants, new channels and new fan necessities are key d