奢侈品营销和技术的新动态和下一步例如AI

January 17, 2024What’s New and Next in Luxury Marketing and TechnologyMcCann Worldgroup Truth Central2Truth About DiversityTruth About WorkTruth About AmericaTruth About BeautyTruth About SustainabilityTruth About Gen-ZTruth About CommerceTruth About Global Brandshuman sciences trendsintegrated data researchthought-leadership truthTruth Central is McCann Worldgroup’s Global Intelligence GroupTastemakers Council4A decade of luxury research Futures SafarisLuxury hacksPublishedTruth Studies25+Interview Respondents470K+Research in Over 50 Markets50+More Than 45 Million Proprietary Data Points45M+Underpinned by robust proprietary global data5Today, the culture of luxury is unrecognizable from 10 years ago7UHNW Interview, ChinaPeople are defining the culture of luxury for themselvesLuxury brands used to set the image to what people aspired8Technology has perhaps played the most potent role.11And yet…89% of people globally believe the internet is developing faster than the ability to keep it