2024年调整数字接触点战略为2050年做好准备

Adapting Your Digital Touchpoint Strategy in 2024: Get Ready For 2050Fiona SwerdlowVP, Research DirectorJanuary 17, 2024© Forrester Research, Inc. All rights reserved.AgendaWhat is the future of consumer digital experiences?1What is the state of immersive interfaces?2What challenges do enterprises face?45How can you start to prepare for the future today?What is the state of invisible experiences (IX)?32© Forrester Research, Inc. All rights reserved.2Let’s look at the future we can see today 3© Forrester Research, Inc. All rights reserved.3Future experiences will be simultaneously more immersive and invisible. © Forrester Research, Inc. All rights reserved.Future experiences will be simultaneously more invisible and more immersiveTodayFutureFuture+10 yearsINVISIBLEIMMERSIVE+10 years“Glass”© Forrester Research, Inc. All rights reserved.TodayFutureFuture+10 yearsINVISIBLEIMMERSIVE+10 years“Glass”ACTIONSUGGESTIONINFORMATIONSIMPLICITYThe best brands will understand their customers well enou