RichMironov-如何构建产品领导力

Rich MironovCEO, Mironov ConsultingWhat Product Leaders Do2024 PM-Summit●Veteran product manager/product executive●Coach product leaders, design product organizations●15 “smokejumper” interim CPO/VP roles●6 Silicon Valley startups ●"The Art of Product Management," blog since 2002, Product CampAbout Rich MironovContext, conversations, market view, priorities, problem statements,roadmaps, epics, user stories, backlogs, personas…product bitsRevenue forecasts, commitments, roadmaps, strategybudgets, staff,targets“ input & feedback”Sellable stories, segmentation, messages, benefits (features), pricing, demos…Markets & CustomersMakers(Development,Design…)Marketing & SalesExecutivesProductManagement@RichMironovWhat Does a Product Manager Do?Commercial Product FailuresUndifferentiated or poorly positionedMarketing/Sales/ Channel failuresLate, market windowQuality, InfraWrong problem, wrong solution@RichMironovThere’s nothing more wasteful than brilliantly engineering a feature that doesn’t dri