广告行业的隐私应对监管挑战

PRIVACY IN THE ADVERTISING SECTOR:NAVIGATING REGULATORY CHALLENGESAlex DixiePartner, Head of AdtechBird & BirdOran KiziamVice President, PrivacyParamountBecky TurnerDPOTrainlineCatherine RhindGlobal GC, Marketing, Media and dCommerceUnileverWELCOME AND INTRODUCTIONSPrivacy & AdvertisingKey regulatory challenges for the advertising sector•Considers the Transparency and Consent Framework (TCF)•TC String considered personal data•Held IAB Europe to be data controller of TC String and Joint Controller more broadly under TCF•Various follow on GDPR breaches•Decision being appealed –aspects now referred to ECJ.•Uncertain currently as to status of the ruling as a whole.•Ruling due to be published on 7 March.APD (BELGIUM) V IAB EUROPE•As a result of the APD case, IAB Europe updated TCF with version 2.2.•Implementation deadline was 20 November 2023.•Key changes:•Can no longer rely on legitimate interests for purposes relating to advertising and personalising content.•Improved terminology, descrip