制造商的DTC直接面向消费者销售的成功案例和最佳实践

DTC for Manufacturers: Success Stories and Best Practices for Selling Direct-to-Consumer and Business-to-BusinessJosh Fischer from Acumatica & Sara N-Marandi from Shopify2Agenda§Introductions§Introduction to DTC§Challenges in DTC§Sounds like a pain!! Why do it?§Selling DTC and B2B Online§QA3Presented byJosh FischerDirector of Product Management, Retail EditionSara N-MarandiProduct Lead, B2BIntroduction to DTC5Traditional Manufacturer1.Years of B2B, New to eComm, have a path to selling online2.Rely on Wholesalers3.Found a path to DTC4.When and Why does it work?DTC Scenarios – Traditional Manufacturers6Digital Native Brands1.Starts 100% online2.Production through contract manufacturing3.Early Days = 3PL4.Focused Primarily on Customer ExperienceDTC Scenarios – Digital Native Brands7How Do These Brands Sell to Their Customers?Online MarketplaceseCommerceBrick ‘n Mortar8DTC Growth Continues7.1 Trillion in North American Retail Sales1.6 Trillion in North American Online Retail Sales160 Billi