Nint任拓：AI标签科学破产品场景难题-TD峰会演讲PPT（2024）

Nint任拓-曹力Charles-CMOAI标签科学破“产品场景”难题Nint202301202405&100.0104.6110.2115.5121.5126.1132.2136.5141.9146.3151.3156.6167.5170.3176.1181.2187.3100.0101.6103.0104.5106.7107.3108.6109.4110.4111.3111.2111.6114.6114.5115.7117.0118.820230120230220230320230420230520230620230720230820230920231020231120231220240120240220240320240420240529%15%13%13%29%-5%0%5%10%15%20%25%30%35% - 2,000 4,000 6,000 8,000 10,000 12,000 14,000/3CMAT202304MAT202405NintMAT202304MAT202405&NintMAY202304MAT202405&/30%/19%/3%/15%28%/5%26.8%12.1%15.7%12.0%75.4%110.4%73.9%57.9%64.1%65.2%265.3%-50.0%0.0%50.0%100.0%150.0%200.0%250.0%300.0%NintMAY202304MAT202405&22%//16%///17%6%18%//21%7.1%14.4%3.4%44.1%5.8%34.1%65.5%33.3%15.1%52.1%26.0%-20.0%0.0%20.0%40.0%60.0%80.0%SizableSustainableStrong TensionDemo电商转化指数社交热度指数Nint202424/电商评价标签体系ECCommentsTagArchitecture+•••传播暂时较广（通常是品牌在主推）但用户兴趣不高，建议优化弱势区用户未展现兴趣，传播也少建议观察，谨慎传播待观察区强势区用户兴趣强，传播暂时较广是正当红的标签短期内可大胆使用潜力区用户展现出兴趣但传播较少持续沟通后可能成为强势标签可考虑加强沟通曝光指数互动指数用户互动不高但愿意付费可以继续沿用信服区用户未展现兴趣，转化也不高建议观察，谨慎传播观望区