Common Thread：2022年及未来宠物行业趋势、增长和统计数据分析报告-释放宠物电商营销的潜力（英文版）

Surges in sales. Immunity from the pandemic’s financial downturn. And an ecommerce market share outpacing online retail as a whole. By every metric, the pet industry represents one of the most lucrative opportunities for online brands. Every metric … except one. Despite strong numbers, it’s a dog-eat-dog world with the biggest of the big devouring far more than their fair share. Intense competition marks the pet food, pet care, and pet supplies landscape — especially mass merchandisers who are privy to high-volume sales, the luxury of lower margins, and scale. The top two players, PetSmart and PETCO, account for nearly half of all online pet product revenue. Amazon’s debut into white-labeled pet-food challenges 2start-ups lacking methods to address variable costs like supply-chain logistics and shipping. What’s more, traditional retail giants like Walmart and Target are expanding their online presence — redefining the pet market and shoppers’ expectations. How can DTC catch up with the