GWI：2022年美国Z世代最新趋势报告（英文版）

GWI’s report on the latest trends among internet users aged 16-24Generation Z in the USClick the dots to navigateMethodologyWhen reading this report, please note that we focus on GWI USA, which sur-veys over 20,000 internet users in the US aged 16+ each quarter, in addition to supplementary data from our ongo-ing global quarterly Core research. GWI Core is carried out among inter-net users aged 16-64 in 47 markets. Our figures are representative of the online populations of each market, not its total population. According to our own projections, 90% of the US popu-lation aged 16+ are internet users, so it’s fair to say our data reflects the online population of this market. However, in many countries in Latin America, the Middle-East and Africa, and the Asia-Pacific region, low internet penetration rates can mean that online populations are more young, urban, affluent, and educated than the total population.Each year, GWI interviews over 700,000 internet users aged 16-64 via an online