智威汤逊：2021年未来趋势和变化报告（英文版）

The Futurea report by wunderman thompson intelligenceTrends and change to watch in 2021THE FUTURE 1002Emma ChiuGlobal Director, Wunderman Thompson Intelligenceintelligence.wundermanthompson.comIntroductionCautious optimism sets the pace for 2021 as the world reflects on the challenges of 2020 and enters a hopeful year of economic rebound and societal healing. Big change is already in motion. The United Kingdom exits the European Union, a Biden-Harris administration assumes leadership, and multiple promising COVID-19 vaccines roll out around the world—offering a glimpse of a post-pandemic era.The need for brands to plan ahead, understand consumer behaviors that will stick, and employ creative innovation is more important than ever. “The Future 100: 2021” previews 100 bitesize trends and changes to track this year.Tech’s influence on culture and economies accelerates. Conferences, festivals and brand launches turn to gaming as the chosen third space to reach existing and new audienc