航空2025（英）

May 2025Travel PracticeThe State of Aviation 2025Copyright © 2025 McKinsey & Company.All rights reserved.Cover image © Jonathan Kitchen/Getty Images. All interior images © Getty Images.ContentsChapter 1: Can the global airline industry continue its climb? 4The airline sector had a decent year in 2024. Is it finally cracking the value creation formula? Chapter 2: Are low-cost airlines losing altitude? 14Low- and ultra-low-cost airlines have tended to earn better returns than full-service carriers, but their performance has slowed in the United States. Are there lessons here for global airline leaders?Chapter 3: The eight myths of airline retailing 22Airlines are rethinking how they sell their offerings and service their customers. Understanding common misconceptions about airline retailing could help accelerate growth. Chapter 4: How to modernize airline planning 34Outdated, nonintegrated approaches won’t fly anymore. Airline planning could benefit from an overhaul. Chapter 5: How