中国宠物经济2025

©2025 DAXUE CONSULTINGALL RIGHTS RESERVEDChina’s Pet Economy2025©2025 DAXUE CONSULTINGALL RIGHTS RESERVEDPets in the home3.23Pet beauty, fashion, and luxury4.28Hypotheses5. 33About Daxue Consulting6.35Overview of China’s pet market and spending trends1.04Progress and gaps in building a pet-friendly society2.14Content outline2©2025 DAXUE CONSULTINGALL RIGHTS RESERVEDWe scraped and analyzed millions of Chinese social media posts about pets to understand how owner-pet relationships are evolving and how these shifts are reshaping consumer spending. Our analysis revealed the most discussed pet types, common activities shared with them, and preferred brands. To deepen our insights, in addition to social media listening, we also conducted in-depth interviews, and a focus group with pet owners.About our methodologiesDouyin36%Weibo57%RedNote7%Over 55 million posts analyzed40 top brands included3 social media platforms analyzedIn-depth interviews with Chinese pet ownersFocus group with fur paren