英文通过社交媒体上的社交和行为改变沟通策略减少新冠肺炎疫苗犹豫（英）2025

Reducing COVID-19 Vaccine Hesitancy with Social and Behavior Change Communication Strategies on Social MediaPublic Disclosure AuthorizedPublic Disclosure AuthorizedPublic Disclosure AuthorizedPublic Disclosure AuthorizedDECEMBER 2024Reducing COVID-19 Vaccine Hesitancy with Social and Behavior Change Communication Strategies on Social MediaTable of ContentsExecutive Summary 41. Introduction 62. Project Overview 103. Impacts 214. Lessons Learned 285. Recommendations for Future Projects 326. Next Steps 357. Conclusion 39REDUCING COVID-19 VACCINE HESITANCY WITH SOCIAL AND BEHAVIOR CHANGE COMMUNICATION STRATEGIES ON SOCIAL MEDIA4Executive SummaryThe COVID-19 pandemic significantly disrupted daily life and exacerbated global inequalities, leading policymakers to seek innovative, evidence-based solutions to mitigate its impacts. By March 2023, the pandemic had resulted in approximately 6.88 million reported deaths and 14.83 million excess deaths globally. The development and appr