Meta2024跨境电商DTC全阶段增长策略白皮书78页

DTC235DTCP0 -16202326P1 -29323540P2 -4346IP4851MetaMeta54573DTCMetaDTCDTCDTCMetaDTCMeta44DTCMetaDTC56202220017021,520 1,935 2,073 2,488 2,902 20202021202220232024E2,90220242,902214.2%2023314.2%+17.8%17.8%2(CAGR), 2020-2024E[1] [2] 2023[3] B2CB2B[4] 720231[1] 2023[2] [3] Frost & Sullivan2023[4] 35%26%9%6%5%19%1,16620231,166135%35%126%26%120%20%120182023(CAGR)38%3282023B2C13C[1] 2023[2] Statista, Cross-border e-commerce in China [3] 3CYOY30%96%4%20232,48812,3865465154272671624684484193352191253793C2023年2022年22%23%28%22%30%23%YOY2023B2C29DTC[1] 2023[2] B2CDTCDTCDTCDTCEverlaneAllbirds112.7%20202024DTC(CAGR)1eBayWayfair, Lookfantastic23410DTC[1] DTCP0 -P1 -P2 -DTCDTCDTCDTC1.<2502.3.1-24.1.250-1,5002.3.4.1.>1,5002.3.4.11[1] DTCP0 -12P1 -12P2 -1212DTC13DTC[1] DTCDTC1.2.1.2.1.2.IPP0 -P1 -P2 -14[1] DTC•DTC•••DTC••••••••••1-2•••UGC••••IP••••AIP0 -P1 -P2 -15vDTCP0 -•DTC•DTC•1516P0 -DTCDTC1-2[1] 17P0 -[1] StatistaE-commerce of Worldwide2024[2] 2020-2024E119%14%14%13%12%12%12%9%9%8%11,60120231