西蒙顾和2025年商业趋势研究报告直面商业新现实英文版14页

Facing a new commercial realityCommercial trends study 2025December20242Introduction to this studySource: Simon-KucherEvaluation of the B2B outlook and trends for 2025Action items and trend responseSimon-Kuchers’ recommendationsIn the dynamic landscape of 2025, companies have an optimistic outlook emerging from a turbulent 2024. Companies face exciting opportunities amidst global phenomena like macroeconomic shifts, innovation, evolving labourmarkets, and more.iStock/ipopbaWhat’s instore?Opinions and viewsof over 1700key stakeholders from various B2B industriesCommercial Trends Study 20254Executive summary | Companies are optimistic about 2025 and are planning initiatives to surpass their 2024 performance –yet they are lacking readiness to execute1)Average readiness of top 3 most important trends Source: Simon-Kucher, Commercial Trends Study 2025 conducted from Oct 31st2024 to Nov 13th2024 | Total n=1705A. Evaluation of B2B outlook and trends for 2025B. Action items and trend responseA