西蒙顾和2024欧洲生物制药首药成功上市与商业化七大秘诀-了解产品价值驱动因素与发掘之道英文版30页

simon-kucher.comChristian SchulerLukas HirnSeven secret ingredients for successfully launching and commercializing a biopharma’s first drug in EuropeUnderstanding what drives a product’s valueand how to fully extract it ContentsThe idea in short: Shifting gears to succeed 3Introduction: Searching for the right opportunities ahead 4Characteristics of first drug launches in Europe: Identifying common patterns 6Opportunities and reasons to commercialize: Striving for increased shareholder value 9The seven secret ingredients for success: Pursuing the full extraction of