西蒙顾和2024年全球流媒体行业调研报告-趋势市场动态与商业策略英文版57页

simon-kucher.comGlobal streaming study 2024:Unlock the future of streamingDiscover trends, market dynamics, and commercial strategies to drive growthSimon-Kucher | The Global Streaming Study 2024 2Welcome to Simon-Kucher’s Global Streaming Study 2024. Our study reveals that global streaming markets continue to grow, with a 25% increase in subscriptions per person and a 35% increase in screen time. Paid subscriptions dominate, making up 50% of total streaming time. However, many consumers report feeling overwhelmed by the number of subscriptions they maintain and the associated costs.Differentiation through unique content is crucial as providers are perceived similarly in other respects. Content-related reasons are a key driver of subscription cancellations. This emphasizes the need for compelling offerings to retain customers and compete with other channels, such as social media. The study highlights that while the market is growing, the pace has slowed, indicating a maturing industry.