西蒙顾和2024商业趋势研究报告英文版16页

Facing a new commercial realityCommercial trends study 2024January 20242Commercial Trends Study 2024Source: Simon-KucherEvaluation of B2B outlook and trends for 2024Action items and trend responseSimon-Kuchers’ recommendationsiStock/ipopbaWhat’s instore?Opinions and viewsof over 1700key stakeholders from various B2B industriesIntroduction to this studyIn the dynamic landscape of 2024, companies have an optimistic outlook emerging from a turbulent 2023. Companies face exciting opportunities amidst global phenomena like macroeconomic shifts, innovation, evolving labourmarkets, and more.In total we have had 1775respondents surveyed in the period between October 10thand November 21st3Sample overview Commercial Trends Study 2024Source: Simon-Kucher, Commercial Trends Study 2024 conducted from Oct 10th, 2023 to Nov 21st, 2023 | Total n=1775SK Internal: Optional to include in deckAcross a variety of positions …… Regions …… Industries …… and companiesChairpersonChief ExecutiveManagin DirectorM