牛津经济研究院思爱普2025企业业务转型的真实成本四种转型的挑战及预期结果全球高管调研报告英文版15页

The Estimation Game:What do business transformations really cost?IntroductionBefore any business transformation can deliver game-changing value, senior decision-makers must understand the purpose and goals of the work ahead. Organizations pursuing technology change, for example, must set different strategies than those aiming for geographic expansion or a sustainability makeover.To better understand how organizations navigate their respective transformation journeys, Oxford Economics and SAP partnered to field a survey of 800 global business executives. We asked how they communicate goals and expectations, deal with challenges, and define success, then analyzed the data to highlight key factors for success. Among the general rules of transformation success are: Clearly establish what the transformation aims to achieve—as well as the teams and individuals that will be involved in carrying it out. Secure buy-in from the broader workforce—and make it clear that the end result will be wo