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THE ECONOMIC IMPACT OF THE ON-DEMAND SERVICE INDUSTRY IN INDONESIAJANUARY 20251The Economic Impact of theOn-Demand Service Industry in IndonesiaTABLE OFCONTENTSExecutive summary1. On-demand services in Indonesia2. The economic impact of the on-demand service industry in Indonesia2.1 Total economic impact of the on-demand service industry2.2 Pillar 1: On-demand service platform operators2.3 Pillar 2: Merchant-partners2.4 Pillar 3: Driver-partners3. Wider impacts of on-demand services in Indonesia4. Conclusion5. Technical appendix2610111315172024263The Economic Impact of theOn-Demand Service Industry in Indonesia2The Economic Impact of theOn-Demand Service Industry in IndonesiaThe on-demand service industry in Indonesia has become a vital component of the country’s digital economy, improving the everyday lives of millions of Indonesians through its multi-service platforms. Today, Grab and Gojek are the two most prominent platform operators in this market. By leveraging advanced techn