牛津经济研究院2024年德国时尚行业状况研究报告第2版英文版119页

123The Status of German Fashion 2024THE STATUS OF GERMANFASHIONEDITION 024. Strengths, weaknes-ses, opportunties, and threats 47-594.1 STRENGTHS 494.2 WEAKNESSES 514.3 OPPORTUNITIES 534.4 THREATS 554.5 CONCLUSION OF THE SWOT ANALYSIS 575. 5. Long-term challenges for the fa-shion industry 61-695.1 SUSTAINABILTY AND CIRCULAR ECONOMY 645.2 DIGITAL INNOVATION 68 1. Introduction 15-161.1 OVERVIEW OF THE STUDY 15 FOREWORD 3 EXECUTIVE SUMMARY 56. Recommendations and conclusion 72-766.1 INCREASED SUPPORT AND EDUCATION FOR FASHION COMPANIES IN THE CONTEXT OF SUSTAINABILITY 726.2 INCREASING THE APPRECIATION AND IMPORTANCE OF THE GERMAN FASHION INDUSTRY AT HOME AND ABROAD 736.3 EDUCATING CONSUMERS 736.4 INCREASED SUPPORT FOR DOMESTIC PRODUCTION, INCLUDING TECHNOLOGIES AND MICROFACTORIES 756.5 MORE SUPPORT FOR DEVELOPMENT PROGRAMMES AND FASHION SCHOOLS 756.6 SUPPORT WITH DIGITALISATION6.7 CONCLUSION 762. The German fashion industry in the global economy 19-262.1 GERMANY’S PLACE IN THE GLOBAL