牛津经济研究院2024年Zalando在欧洲的经济影响研究报告英文版71页

The economic impact of Zalando in EuropeA report byIndexExecutive summarIntroductioZalando – Fashion and morEstimating Zalando’s economic impacZalando’s economic impact in Europe 4.1  Direct impact 4.2  Indirect impact 4.3  Induced impacZalando’s economic impact on Germany 5.1  Direct impact 5.2  Indirect impact 5.3  Induced impacZalando’s economic impact in Erfurt 6.1  Zalando in Erfurt 6.2  Direct impact 6.3  Indirect impact 6.4  Induced impacConclusion Appendix: Methodology3 7 11 19 22 28 29 37 39 44 45 47 49 50 55 56 58 60 63The Economic Impact of Zalando in EuropeIntroductionZalando – Fashion and moreEconomic impactEuropeGermanyErfurt, GermanyConclusionExecutive summaryWith a revenue of €10.1 billion and around 50 million active users in 2023, Zalando is one of the leading multi-brand fashion online destinations in Europe.1 Originating in Berlin, Germany, the company started as an online shoe store and