欧晰析咨询OCC2024年全球汽车颠覆时速表研究报告英文版34页

Where to rev upGlobal Automotive Disruption Speedometer 2024IntroductionThe automotive industry is being buffeted by more forces now than at any time since cars were invented: advanced technologies, the push for sustainability, expanded regulations and (de-)globalisation, to name a few. But what often gets forgotten is the consumer, who ultimately decides what car to buy and how to manage it. And as we have seen with the latest electric-vehicle (EV) purchase trends, consumer preferences can often diverge from manufacturer and government ambitions. Today’s consumers aren’t moving as fast as the hype is. They’re open to new propositions, but increasingly know what they want – and affordability plays a key role. Successful businesses will meet consumers where they are rather than trying to lead them by the nose. In the 2024 Speedometer, we share more detailed findings and insights on the key trends and implications for the winning businesses of the future, highlighting where to rev up in