欧晰析咨询2024年全球旅游业展望报告七大关键趋势驱动行业变革英文版37页

Spring 2024Calmer Waters Ahead?Global Travel Outlook2| © OC&C Strategy Consultants 2023The travel industry has suffered a turbulent recovery path post-Covid, facing into high-cost inflation, labour shortages, conflicts in the Ukraine and the Middle East, low consumer confidence and limited growth in real disposable incomes……however, consumer demand for leisure experiences remains strong (with consumers prioritising spend on travel including willingness to spend COVID savings on travel); alongside this, business travel is returning faster than many expectedAs a result, and in spite of the challenging macro outlook, we cautiously expect calmer waters aheadfor the global travel industry with travel volumes forecast to grow at 4-6% pa1over the next 5 yearsHowever, pressures on management teams remain high with multiple challenges including ensuring fit for purpose commercial, marketing, distribution and loyalty strategies, refining product propositions to meet evolving consumer needs,