欧晰析咨询2024年个性化定价的未来收入管理的关键优先事项研究报告英文版20页

The Future of Personalised PricingMarch 2024Key Themes in Revenue Management22Personalised pricing is…… an approach to price management that accounts for the fact that each customer has unique needs and behaviours, and has a decision-making journey that is different to othersGreat personalised pricing…… optimises price on a one-to-one basis, to acquire the right customers at the greatest level of overall profit and deliver them the best experience for them3Well-designed, it can add value to operators in a variety of waysMaximise revenue potential and brand shareEnhance profitabilityIncreased richness of dataImprove customer experience and loyaltyOptimise existing resources4The starting point for every operator will be different, with opportunities to advance the approach to pricing at every turnBroad segmentation based on demographicsFine-grained customer segmentation using data analytics, allowing for targeted pricing and promotions tailored to specific customer groupsLimited awarenes