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ASIAN DEVELOPMENT BANKPROMOTING SMART TOURISM IN ASIA AND THE PACIFIC THROUGH DIGITAL COOPERATIONNOVEMBER 2023PROMOTING SMART TOURISM IN ASIA AND THE PACIFIC THROUGH DIGITAL COOPERATIONNOVEMBER 2023ASIAN DEVELOPMENT BANK Creative Commons Attribution 3.0 IGO license (CC BY 3.0 IGO)© 2023 Asian Development Bank6 ADB Avenue, Mandaluyong City, 1550 Metro Manila, PhilippinesTel +63 2 8632 4444; Fax +63 2 8636 2444www.adb.orgSome rights reserved. Published in 2023. ISBN 978-92-9270-416-2 (print); 978-92-9270-417-9 (electronic); 978-92-9270-418-6 (ebook)Publication Stock No. TCS230494-2DOI: http://dx.doi.org/10.22617/TCS230494-2 The views expressed in this publication are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. The mention