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SPECIAL REPORTGenerative Artificial Intelligence (AI): Who (or What) Wrote This?2 L.E.K. ConsultingSPECIAL REPORTContentsAbout L.E.K. ConsultingWe’re L.E.K. Consulting, a global strategy consultancy working with business leaders to seize competitive advantage and amplify growth. Our insights are catalysts that reshape the trajectory of our clients’ businesses, uncovering opportunities and empowering them to master their moments of truth. Since 1983, our worldwide practice — spanning the Americas, Asia-Pacific and Europe — has guided leaders across all industries from global corporations to emerging entrepreneurial businesses and private equity investors. Looking for more? Visit www.lek.com.L.E.K. Consulting is a registered trademark of L.E.K. Consulting LLC. All other products and brands mentioned in this document are properties of their respective owners. © 2023 L.E.K. Consulting LLCGenerative Artificial Intelligence (AI): Who (or What) Wrote This? .........3Generative AI market over