识微科技2024文化旅游行业舆情解决方案40页

1：MsTang文化旅游企业舆情解决方案1：MsTang目录前言.................................................................-1-一、文旅行业发展现状................................................-1-1.文旅行业发展现状...............................................-1-2.文旅行业的舆情痛点.............................................-3-3.近年文旅重点舆情事件分析.......................................-6-二、文旅企业舆情解决方案............................................-17-1.如何对文旅舆情风险进行研判？.................................-17-2.如何及时监测与管理旅游相关的舆情？...........................-18-3.旅游相关的舆情如何危机公关？.................................-19-4.如何建立文旅舆情快速反应机制？...............................-19-三、如何做好文旅企业的舆情监测？....................................-22-1.明确监测目的与对象...........................................-22-2.实时监测与预警...............................................-23-3.竞品监测与对比管理分析.......................................-24-4.专业化团队...................................................-24-四、如何建立一个高效的旅游危机公关团队？............................-25-1.组建团队..............................................