汽车之家2024中国新能源车用户需求与产品洞察报告18页

产品测评洞察总结及建议用户需求洞察数据来源：全国乘用车市场信息联席会乘用车终端销量。分能源类型新能源车销量占比78%80%82%75%67%22%17%15%21%25%3%3%4%8%20192020202120222023纯电动插电式混合动力增程式氢燃料乘用车与新能源车销量趋势20221895197920352158851092915257275%6%15%28%36%20192020202120222023乘用车销量新能源车销量新能源车渗透率市场趋势单位：万辆分代际用户购买新能源车品牌选择偏好63%59%40%中国主流品牌中国新势力品牌海外品牌70前70后80后90后95后整体数据来源：汽车之家调研数据，品牌选择为多选。品牌选择偏好-2%4%7%-20%0%20%4%-8%-9%-20%0%20%2%-1%-11%-20%0%20%2%0%1%-20%0%20%-12%2%14%-20%0%20%细分人群占比与整体人群占比的差值3.8%3.0%11.2%-7.0%-4.2%-2.6%-0.3%1.5%-1.1%-4.5%-3.1%-2.8%-3.4%10.3%0.3%2.9%-6.8%-2.0%0.0%1.6%分代际用户购买新能源车关注因素58%52%40%36%33%24%24%24%24%23%21%21%18%17%16%15%11%8%3%2%续航里程安全性质量价格售后服务配置用车成本舒适性空间外观充电便利性能耗口碑操控性动力性品牌内饰保值率售前服务国别4.7%3.4%3.6%1.3%2.8%-2.8%-1.4%-0.2%-2.2%-3.5%2.7%0.5%-2.9%4.5%1.3%0.7%-2.5%-2.0%0.0%-0.4%-0.1%0.7%1.4%0.1%0.0%1.0%0.4%0.3%2.1%0.1%-1.2%-0.4%0.4%-2.1%-0.7%-0.4%0.5%0.0%-0.5%0.1%0.3%-0.8%-4.0%0.3%-0.9%-0.3%1.0%-1.3%-0.3%1.8%-1.0%0.6%2.8%-4.6%-1.1%-1.3%1.9%2.7%0.0%-0.5%-13.2%-11.1%-13.6%-0.2%-2.8%4.2%0.0%0.7%-2.5%7.2%2.1%0.8%2.1%0.7%1.9%0.6%3.9%1.1%2.5%0.5%