销售易2024上市企业增长蓝皮书以客户为中心的业务数字化建设洞察及实践指南33页

www.neocrm.com上市企业增长蓝皮书以客户为中心的业务数字化建设洞察及实践指南体系构建迭代升级策略调整实战落地经验回顾前言：上市企业竞争力构建-五大要素是基石，数字化支撑是关键目录第一章：实现业务基本盘的稳定和新型业务的提升01·····················02··························041.1新老业务模式不同，依靠数字化手段实现差异化管理·········································05第三章：打造可复制销售管理模型及项目管理模型，实现持续盈利03······183.1利用销售管理模型与数字化工具，有效把控项目商机动态·····································1901《上市企业增长蓝皮书》3.2精细化项目管理，控制项目成本保障项目利润················································21第四章：新技术应用提升业务效率及人员效率，激发企业创造力04·········234.1 创造渠道管理新场景，实现品牌-渠道高效互动··············································244.2 AI赋能企业内部，提升业务用户体验························································25第五章：保证数据安全、合规经营，守好可持续发展底线055.1选对数字化伙伴，让海内外业务更安全······················································291.2集团管理统分结合，推动海内外业务协同发展················································08第二章：打通业务流程，内外高效协同，提升企业运营效率02················11···················282.1打通前后端实现产、销协同，及时响应市场及客户需求·········································122.2优化营销流程，市场销售高效协作共促发展·········································