思略特2024解锁增长收入增长管理RGM在未来消费品领域中的变革作用研究报告英文版15页

Unlocking growth: The transformative role of Revenue Growth Management (RGM) in the future of consumer productsAugust 20242Unlocking growthSummaryAs consumer preferences shift and market dynamics evolve, Revenue Growth Management (RGM) becomes more critical than ever for Consumer Packaged Goods (CPG) organisations. We foresee a world where data-driven decision-making, collaboration, and agility converge to revolutionise revenue growth management in the CPG sector. But with challenges abound, how can CPG companies navigate the complexities and unlock their true growth potential? Join us on a journey to discover the untapped potential of RGM and how it can propel your business forward in an ever-changing landscape.2Unlocking growth3Unlocking growthPersistent inflationary pressures have resulted in Consumer Packaged Goods (CPG) relying on pricing actions for continued revenue growth. In the last year, most CPGs have reduced prices to provide impetus to category volumes with mixed re