Whiskystats2024威士忌年中洞察报告日本威士忌是否定价过高英文版15页

Has Japanese Whisky Been Overpriced?Whiskystats Insights Report 2024 Mid-Year UpdateWhen a market experiences strong growth rates, momentum takes over, and the traditional ruleset no longer applies. During the dot-com bubble, for instance, every company loosely related to the new internet technology exploded in value, even though the business fundamentals did not support these stratospheric valuations.The fundamentals of whisky are quality and scarcity. If a particular whisky is highly regarded among whisky aficionados but not readily available, secondary market prices will climb. However, in the years leading up to the market peak in 2022, this rule was largely irrelevant. Whiskies that received average consumer ratings at best and for which scarcity was purely a marketing tactic massively gained value.But when momentum ceases, the funda-mentals once again become essential. While it is true that most whiskies lost value over the past two years, there are clear market segmentations.