奥纬咨询NCCRRC2024便利店行业发展规划报告成为首选雇主英文版26页

for becoming an employer of choiceCONVENIENCE INDUSTRY ACTION PLAN© Oliver Wyman2 Convenience industry action plan for becoming an employer of choice© Coca-Cola Retailing Research Council North America NACSEXECUTIVE SUMMARYCONTEXTConvenience stores are finding it increasingly difficult to attract and retain the right frontline staff, as the industry grows, and product and service offerings become more sophisticated. The recruitment challenges and high turnover pose a threat to revenues from understaffed stores and negative customer experiences, and they generate additional costs for onboarding and retraining. The results can be hindrances to store operations and challenges to growth across the industry.Now is the time to act. There is much to celebrate in the industry’s past adaptations to societal changes, and it is in a good position to meet this latest challenge. The staff shortages result, in part, from the industry’s success. As stores evolve, frontline roles are becoming busier a