奥纬咨询2024航空旅行转型报告探索法航荷航集团ONEorder之旅英文版12页

Sumati SharmaIris TaguetTim BourneTRANSFORMING AIRLINE TRAVELExploring Air France-KLM’s journey to ONE Order© Oliver Wyman and Air France-KLM2Transforming Airline TravelFOREWORDThe transformation of the airline travel industry has been set in motion, with the first wave of major airlines around the globe moving to adopt ONE Order. An industry-led initiative from the International Air Transport Association (IATA), ONE Order is intended to simplify airline reservation, delivery, and accounting systems, as well as enable new ways to conduct business. Last year, we shared a blueprint for how to initiate the incorporation of ONE Order. (“How ONE Order Can Revolutionize Modern Airline Retailing,” 2023). This year, the second article in our series on ONE Order will challenge airlines to tackle the kind of real business transformation ONE Order can enable but doesn’t necessarily guarantee without the right approach.Achieving the world of enhanced business and streamlined order-taking that ONE