麦肯锡2024年全球体育用品行业报告英文版68页

Sporting Goods 2024: Time to moveDisclaimer: This work is independent, reflects the views of the authors, and has not been commissioned by any business, government, or other institution.Sporting Goods 2024: Time to moveForewordThe title of this year’s report “Time to Move” reflects two priorities for sporting goods companies. First, to adapt to a challenging and continuously changing economic and business landscape, and second, to elevate physical activity globally to help people live more active, healthier lives – a goal shared by the sporting goods industry, the World Health Organization (WHO), and McKinsey. To underline its importance, we open this year’s report with a conversation between Emma Zwiebler, interim CEO of the World Federation of the Sporting Goods Industry (WFSGI), Dr. Fiona Bull, head of the physical activity unit at the WHO, and Alexander Thiel, a partner and co-lead on sporting goods work at McKinsey.4Sporting Goods 2024What is the scientific evidence that physical